Home /MKT 571 Week 6 Team Assignment : New Product Launch Marketing Plan, Part III

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MKT 571 Week 6 Team Assignment : New Product Launch Marketing Plan, Part III

Description

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.  Your plan should be no more than 3,500 words. Be sure to include the following:

  • Executive summary
  • Situational analysis
  • Market growth potential and competitive analysis
  • Segmentation, target market, and positioning
  • Pricing and distribution strategies
  • Marketing communication plan
  • Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense). Use a spreadsheet format plus appropriate commentary.
  • Intended marketing objectives for Y1, Y2, and Y3 
  • Implementation milestones
  • Evaluation and control metrics and methodology to measure performance
  • Contingency planning

Click the Assignment Files tab to submit your assignment.

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SKU: MKT571-15

Subject Type

MKT 571
Price: $25.00